How to Use Indeed for Free Job Advertising: A Step-by-Step Guide

Can You Post Jobs on Indeed for Free?

Yes Indeed does allow free job advertising, but with important limitations. While sponsored (paid) listings get more visibility, employers can still post jobs for free and receive applicants. Free job posts are a great way to test hiring strategies or recruit for entry-level, local, or lower-competition roles.

What Is a Free Job Post on Indeed?

A free job post is a listing that appears in Indeed’s general search results but is not boosted by paid sponsorship. These unpaid listings are eligible to show up in relevant searches, but their visibility depends on:

• Job location and title relevance

• Demand and competition in your industry

• Timing and frequency of job posting

Free listings typically receive fewer views than sponsored posts, but they can still attract great talent if done right.

Who Should Use Free Job Advertising on Indeed?

Free job advertising is best for:

• Small businesses or startups with limited budgets

• Companies hiring for local or part-time roles

• Testing out job ad performance before sponsoring

• Organizations filling niche or low-competition roles

How to Post a Job on Indeed for Free

Step 1: Create an Employer Account

Visit Indeed for Employers and create a free employer account.

Step 2: Write a Compelling Job Description

Include:

• Clear job title

• Key responsibilities

• Required qualifications

• Salary range (if possible)

• Work schedule and benefits

Tip: Use keywords job seekers might actually search for.

Step 3: Select the “Post Job for Free” Option

At the end of the posting process, Indeed will offer you the choice to sponsor the job. Simply choose the “Post without sponsoring” option to keep it free.

Step 4: Monitor Performance

Log into your dashboard to:

• View applicant stats

• Filter or message candidates

• Repost the job if visibility drops after a few days

Limitations of Free Job Ads on Indeed

While free job ads are useful, they come with a few limitations:

• Reduced visibility compared to sponsored listings

• May not appear consistently in search results

• High competition can push your listing down quickly

• Limited reach for high-volume or specialized roles

Pro Tips to Maximize Free Job Listings

• Use clear, specific job titles (e.g., "Remote Customer Service Specialist" vs. "Customer Support")

• Add location and salary details to attract more clicks

• Refresh your post every 3–5 days to stay visible

• Share your free job ad on social media or other channels

• Respond to applicants promptly to boost engagement

Want More Reach Without the Cost?

If you're looking to go beyond Indeed without breaking the bank, try Zepply.ai. Our platform helps you:

• Create optimized job ads in seconds

• Publish them to multiple free job portals automatically (including Google Jobs)

• Reach passive candidates via AI-driven sourcing

Start free today with Zepply.ai

To maximize your reach, complement your free Indeed postings with an AI recruiting platform that automatically distributes jobs across multiple channels.